This is pretty much the approach that most columnists and analysts are going with as they all voice their opinions the Monday after the NFL season opens. Tom Jones of the Tampa Bay Times brings all fans down to earth with his column on Monday. Jones takes a look at the best and worst moments from the game and offers a glass half-full and half-empty approach to the game. Most articles are recommended to end with a powerful quote, typically called the "kicker," Jones provides his own in the piece by ending the column with a quote by a player saying, "This is not a one-game season." No other quote could be more fitting.
Gary Shelton takes a different approach in his article for monday by underscoring the debut of Greg Schiano as head coach of the Buccaneers. He starts off the piece by familiarizing the audience with what it is like to meet someone new. The character development of Schiano shines in the piece as it goes on. Schiano is focused on moving forward with his team and not looking into the criticism of the team's failures last year. Fans have a chance to see more into the coach's personality and his coach's mentality which is something that you do not get on television.
The Times has small buttons at the end of each article that readers can say how they felt after reading. The Shelton piece has 43 "inspiring" clicks and only two "sad" clicks. Shelton added a recap video to the website and although his on-air personality may not among the best, he gets an "A" for effort in my book. Beat writers should definitely try their best to get different ways of coverage out. A recap article doesn't always suffice, so the video was a nice addition. Maybe the jokes about the 50's is something that Shelton should reserve for an older audience.